Hi, I'm Joey Borja,

Marketing and Creative Director

I’m a brand and marketing leader who lives at the intersection of strategy and design. Over the years, I’ve led campaigns that increased revenue and lead generation, built new brands from scratch, and refreshed established ones without losing what made them special in the first place. From healthcare and benefits to sports, hospitality, and consumer brands, I’ve helped teams launch, scale, and evolve with marketing that feels cohesive, intentional, and easy for customers to understand.

Work

Sunken Forest Hardwood

Objective

Create a premium, cohesive brand identity for Sunken Forest that captured its modern, nature-driven aesthetic and could scale across digital, print, and environmental touchpoints.

Role

Brand strategy and positioning
Logo and visual identity development
Color, typography, and graphic system design

Collateral design (business cards, stationery)
Brand guidelines to ensure consistency across all future executions

Historic

Objective

Build a compelling brand and product story for Historic, a high-end auction platform, to help the founders raise capital and validate the concept with investors.

Role

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Media

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